Covid-19 saw customer psychographics undergoing a sea change, with life going digital full swing. Naturally marketers were not left unaffected. Churn, retention, loyalty, purchase drivers — everything was disrupted. At our customer and marketing analytics division, I’ve been trying to pool all the intellectual property we have delivered over the…

A watershed moment for marketers when Google made the controversial declaration on 3rd party cookies. Before which, our Customer Analytics portfolios were flush with ‘segment of one’ and ‘hyper personalization’ and ‘audience mapping’ offerings. Now what? How do we deal with this unplanned glitch? Not to ignore the demands from…

Asked to work on people churn a couple of months ago. With a young team, and I’ve struggled more than I’d care to admit. For one, when asked to use AI to solve a people churn issue, the whole team, including me of course, went on a googling spree. AND…